This month, the topic for Tomorrow’s News, Tomorrow’s Journalists is

How have you built your personal brand and marketed yourself online? Have your efforts been effective? If so, please give some examples.

I wrote Self-marketing for social caterpillars describing both my branding efforts and the benefits of online branding for those of us who never learned to “work the room.”

What are you doing to market yourself online or maintain your personal brand?

Here’s the first response this month:

TNTJ: Review of The Journal and Courier Web site | By Daniel Victor.

VERDICT: I give it a B-. If your priority is to quickly scan and access the news of the day, this site does it better than most out there.

What it lacks, though, is the kind of innovation that will push the newspaper’s brand forward. It has to better package its Web-only content and show why the site can become more than a place to stop for news.

I think it’s interesting that the question was interpreted as “critique the Web site.”

I work for my local paper and am moving soon, so unless someone else is willing to switch with me as Daniel and Meranda did, I’m staying out of this one.

I just joined the “Tomorrow’s News, Tomorrow’s Journalists” young journalist’s blog ring.

We’ll write about a different topic each month and address issues important to the under 30 crowd.

This month’s kickoff topic is: The biggest challenge facing a young journalist in today’s media is…

Check out my answer and others at Tomorrow’s News, Tomorrow’s Journalists.