I’ve been wanting to write a bit about what I’m doing and where I’m working, but had trouble figuring out how to approach the subject.

You see, I work for a PR company.

I can hear you all gasping. No, I have NOT crossed over to the “dark side.”

PR companies are scrambling like most other institutional businesses to figure out this whole “Internet thing.” My job as “Digital Media Intern” is to move Quinn & Co. forward by teaching how social media works. Twitter, Facebook, blogs, the whole kit and caboodle.

So I’ve been doing lots of research: what’s the best blogging platform for their purposes, how can the company and their clients build loyalty through Twitter and Facebook, how to monitor brands with Google Alerts, optimizing press releases and websites for search engines, and building lists of bloggers and micro-bloggers for Real Estate, Travel and Food, Wine & Spirits.

I’ve also been doing some multimedia work: a video from a media panel, working on an interactive email design.

All of which is very helpful in getting to my goal.

I want to work in news. No question. I don’t care if it’s a newspaper, magazine, radio station, because when you get to the website, it’s all the same.

Ultimately, news outlets have to learn the kinds of things I’m learning now. How do you build niche audiences online? How do you manage an online community? And so on.

While my true love is reporting through multimedia (including data), this is fun, too. I’ve never liked the black hat/white hat metaphor, so I’m working in shades of gray.

I hate flu season.

Mostly because everyone around me gets sick and depressed and my well-meaning parents nag me to get a shot I don’t have time to wander around looking for.

Somehow, despite not getting a flu shot since sometime in middle school, I haven’t had the flu in years. The last time I got it, I was ridiculously sick for 24 hours, and then I was just fine. I <3 my immune system.

But for those of you who do get sick, Google has a new toy for you. (If ever I were going to be a fangirl, it would be for Google.)

Using the existing Google Trends, Google Flu Trends predicts flu activity based on search terms.

From their about page:

Each week, millions of users around the world search for online health information. As you might expect, there are more flu-related searches during flu season, more allergy-related searches during allergy season, and more sunburn-related searches during the summer. You can explore all of these phenomena using Google Trends. But can search query trends provide an accurate, reliable model of real-world phenomena?

We have found a close relationship between how many people search for flu-related topics and how many people actually have flu symptoms. Of course, not every person who searches for “flu” is actually sick, but a pattern emerges when all the flu-related search queries from each state and region are added together. We compared our query counts with data from a surveillance system managed by the U.S. Centers for Disease Control and Prevention (CDC) and found that some search queries tend to be popular exactly when flu season is happening. By counting how often we see these search queries, we can estimate how much flu is circulating in various regions of the United States.

During the 2007-2008 flu season, an early version of Google Flu Trends was used to share results each week with the Epidemiology and Prevention Branch of the Influenza Division at CDC. Across each of the nine surveillance regions of the United States, we were able to accurately estimate current flu levels one to two weeks faster than published CDC reports.

But my favorite part is this: You can download the raw data being used to generate all those nifty charts and maps.

Now, someone please tell me they’ve downloaded that data and are turning it into a swoon-worthy app for their news website?

As I got off the train at Penn Station Tuesday morning, still drowsy from the 1 hour commute, I heard “Free copies of the NY Times!” coming loudly from somewhere behind my left ear. I kept walking.

Two blocks later I caught a glimpse of the front page of the paper carried by the large, dark trenchcoat in front of me. Wait a second!

What I saw was this:

Naturally, as soon as I got to the office I did some Google searches. It took another 15 minutes for the first blog posts to hit.

Apparently a group of pranksters called The Yes Men recruited volunteers to pass out these FAKE papers!

Gawker has a great peice on the subject, and The New York Times takes it in stride.

Check out the Web edition and PDF files. Too bad they didn’t produce any multimedia.

That’ll teach me to ignore the word “Free.”

…not quite like a fish out of water.

I graduated from the University of Florida 5 months ago, and it took this long to realize that while I brag that everything I know comes to me from Google Reader and Twitter, I knew a lot more when I was surrounded by other journalists.

I knew who the badass journalists were, I knew when and where the awesome conferences were and I knew where to turn for any other information I didn’t have at my fingertips.

Now I’m 1,000 miles away from that network. I don’t know anybody here, I don’t know where to look for all the things I used to know.

So my question today is, as a journalist learning to be out of school, where do I turn?

I want to know when there are good conferences or panels in the city. I want to forge relationships with other journalists. Where before I was guided by my teachers, I now have to do these things myself.

Any advice?

Ever since I made my relationship with journalism official - I finally committed on paper as a junior in college - I’ve been trolling JournalismJobs.com. That obsession only grew when I graduated 2 months ago.

I keep an eye out for opportunities for myself and people I know, but also for trends: what skills are wanted, what kinds of jobs are open, where papers are hiring.

The first two things I noticed were that the average years of experience desired had gone up, and there were more upper-echelon jobs open. Years of experience went from 2-3 to 5-and-up over the past year or so. Just out of college, that’s not good news for me. I also see a lot more ____ Editor jobs - not counting the ubiquitous “Web” or “online” editor position (usually a cut-and-paste job!) - and sports writing positions. Why are there so many sports positions open when that’s one of the most popular beats in the newsroom?

More interesting than the job titles are the job descriptions. Lists of skills and vague descriptions of expected duties tell us almost as much about the state of journalism as the recent spate of layoffs.

My favorite job description is the search for “computer jesus”. These are the job descriptions that list 100 programming languages plus multimedia skills. Yea, right. Am I running the entire news site and producing content all by myself?

Then there’s the “we don’t know what we want you to do but we’re supposed to hire an online person” job description. This one, from The Times-News in Idaho, actually made me want to cry:

Must have visual design skills and be knowledgeable on Internet concepts and the latest developments on the Web. Must be proficient in PHP, HTML, Javascript, XML, Macromedia Flash, Dreamweaver and Photoshop. Writing skills are a plus. (emphasis added)

Writing skills are a plus? Are you serious? Hiring a journalist - you’re doing it wrong.

I realize that a lot of these are written by people who really don’t know enough to narrow down what they want. And I’m not trying to put those people down. But between this post on putting together a Web team and this one on journalism job salaries, I thought there was a place for a little something on the chaotic state of journalism job descriptions.

All of our works for this class was due today. After turning it in, Andrew Stanfill and I went in search of a gallery belonging to the artist from Rost Graphics. We each bought a large print, and then a medium-sized print of the Berlin wall. Nice work.

We also found an army surplus store, where I was able to find a jacket for Jon, and somehow ended up with one for myself.

This evening I’m planning on another shopping trip to Alexanderplatz, and fresh Chinese food for dinner.

Tomorrow is the last day in Berlin. I leave Thursday morning at around 6 a.m.

RSS has got to be one of my favorite reporting tools. Although my writing lately is limited to this blog and News Videographer, I still have to find something to write about and keep current in my field. That means communicating with a lot of people.

But I don’t have time to talk to all those people. Many of them have Web sites and blogs, and those who don’t get written about online by the former. It’s much easier and faster for all this information to be compiled in one place for my viewing pleasure.

RSS stands for Rich Site Summary or Really Simple Syndication. It is most often characterized by the orange and white icon you may see on many Web sites. (See the icon at the top of the right column?) An RSS feed basically delivers new content from a chosen site to a feed reader of your choice.

A feed reader, also known as a news aggregator, can be compared to your e-mail inbox. Instead of e-mail addressed to you, it receives the updates you have subscribed to. Some readers let you interact and organize your subscriptions in many different ways.

So start receiving these handy-dandy updates, you first need a feed reader. My favorite is Google Reader, but other options are available such as Bloglines and NewsGator. You can also choose, like e-mail, to use a Web-based or desktop feed reader. You can peruse these options by simply doing a search for feed readers.

Having chosen your feed reader, start subscribing! In most cases, the orange and white RSS icon will appear somewhere on a Web site. Some browsers will also show the icon in the address bar if there is a feed for that site. Some sites do not have feeds.

I’ve subscribed to a slew of different sites, from news to blogs to entertainment and more. If your city government has a Web site, chances are it has some sort of feed (even Gainesville has one for municipal minutes). State and federal governments are more likely to provide more information. And don’t discount blogs! Even though you will have to double-check the information, blogs are an amazing resource, and with a little hunting you can find the good ones.

Now, all you have to do is remember to check the feed reader every day.

This post was also published at Wired Journalists.

Social Media posted about TouchGraph, a Java application that explores connections between Web sites. You can search Google, Amazon and Facebook.

Here is a Google TouchGraph with search term “journalism.”

I’m doing an independent study on Computer Assisted Reporting with Professor Cory Armstrong in the Spring. I was told at a couple of job interviews that I need CAR experience, but the University of Florida takes data no further than the Fact Finding class.

So I’m going to find a dataset, explore it, and hopefully be able to produce a story package.

Right now I’m doing some research on different datasets currently available, but I’m having trouble narrowing down my subject.

I’ve been looking at some PEW studies for ideas on what sort of data to look at, as well as the IRE Database Library.

Some ideas so far:

• Campus Crime: compare Florida colleges or SEC colleges or just look at UF crime
• Walter Reed: I’m not sure how to find this data, or if it is readily available. But it was one of the seriously under covered stories listed by PEW. This could be taken more broadly: reduced funding in VA hospitals, funding vs. number of troops vs. number of living vets, 2001 to present for all kinds of money issues, number of wounded, currently enlisted, vets no longer enlisted, maybe also insurance
• Fluctuating Gas Prices
• Tasering Cases in Florida

Edit: I’m also trolling the Sunlight Foundation’s “Insanely Useful Web Sites.”

That’s it so far. (Thanks to Mindy for the help.)

Picking a subject has always been the hardest thing for me. I just want to look at everything!

Suggestions, as always, are welcome.

September 2007 - Present
• Guest Blogger at News Videographer
  research and write a weekly blog post about video classes at j-schools (the whos and hows of training and gear), job and internship opportunities for videographers at newspapers, video in college publications (examples and interviews) and more