This is amazing. Must memorize. Where did I hide my index cards?

• Comments are worthless vitriol and they degrade the work of journalists.

• Never link to your competitors, you’re just giving them traffic!

• Social media is a fad. Investing in it now will be a waste of time and money when it all goes bottom-up.

• A blog is not a tool for journalism, it is for people in robes writing about their cats.

• Citizen journalists suck. They’re biased! They have opinions and everything. Act like they own politics.

From:

The ultimate guide to newspaper curmudgeon talking points — Eat Sleep Publish.

Miami Herald ombudsman Edward Schumacher-Matos asked readers “what content the paper should emphasize in an era of staff cuts.”

Yesterday the Herald published selected responses.

Some of my favorites:

The Miami Herald has almost no local content. The paper gets my highest marks for its recent excellent coverage of housing, public transportation and other major issues. I continue to subscribe because of The Herald’s investigative journalism. But there has been almost no coverage of Hallandale where I live and work, nor of many other cities in South Florida.

I realize that my website, Business Buzz, is all about covering an old-fashioned beat — in this case, chambers of commerce meetings. But I actually get out of the office and go to meetings, and talk to a lot of people. The Herald should be covering these meetings — they are your advertisers and potential advertisers.

I’d love to see the company save all the fluff, like that awful People Page or the 5-Minute Herald, for its online version. Just give us the news.

In a community as diverse as the Miami-Ft. Lauderdale area, there are many ethnic groups, but The Herald continues to be too Cuba-centric. If you want to develop a future readership, then start appealing more to the other groups. These include Jamaicans, Haitians, Central Americans, Colombians, Venezuelans, other South Americans and the white middle class that continues to move into the area.

These are things I’ve been hearing about the Herald since before I cared about journalism or the news.

One of the good things is that a lot of the responses mentioned in-depth investigative stories. These can be the hardest to do under budget and staff cuts, but they are also the best stories.

I should also note that only 2 or 3 of the published responses mentioned the Web site. What does that mean? Maybe nothing. Maybe the sample is bad. Maybe I should go find Mr. Schumacher-Matos and ask to dig through all ~175 responses.

Ever since I made my relationship with journalism official - I finally committed on paper as a junior in college - I’ve been trolling JournalismJobs.com. That obsession only grew when I graduated 2 months ago.

I keep an eye out for opportunities for myself and people I know, but also for trends: what skills are wanted, what kinds of jobs are open, where papers are hiring.

The first two things I noticed were that the average years of experience desired had gone up, and there were more upper-echelon jobs open. Years of experience went from 2-3 to 5-and-up over the past year or so. Just out of college, that’s not good news for me. I also see a lot more ____ Editor jobs - not counting the ubiquitous “Web” or “online” editor position (usually a cut-and-paste job!) - and sports writing positions. Why are there so many sports positions open when that’s one of the most popular beats in the newsroom?

More interesting than the job titles are the job descriptions. Lists of skills and vague descriptions of expected duties tell us almost as much about the state of journalism as the recent spate of layoffs.

My favorite job description is the search for “computer jesus”. These are the job descriptions that list 100 programming languages plus multimedia skills. Yea, right. Am I running the entire news site and producing content all by myself?

Then there’s the “we don’t know what we want you to do but we’re supposed to hire an online person” job description. This one, from The Times-News in Idaho, actually made me want to cry:

Must have visual design skills and be knowledgeable on Internet concepts and the latest developments on the Web. Must be proficient in PHP, HTML, Javascript, XML, Macromedia Flash, Dreamweaver and Photoshop. Writing skills are a plus. (emphasis added)

Writing skills are a plus? Are you serious? Hiring a journalist - you’re doing it wrong.

I realize that a lot of these are written by people who really don’t know enough to narrow down what they want. And I’m not trying to put those people down. But between this post on putting together a Web team and this one on journalism job salaries, I thought there was a place for a little something on the chaotic state of journalism job descriptions.

About a week ago this comment showed up here on my blog:

“I’d like to learn more about the process to publish at a professional epaper, about functions and tasks of reporter, sub-editor, IT technician, web master… Could you tell me about those? Tks”

I’ve spent the last week trying to define these different jobs, and I’m not satisfied with what I came up with. Every newspaper seems to function differently, especially as far as publishing online goes.

Anyone want to chip in some descriptions?

This morning I met with my IRE mentor, Steve Doig, who is a CAR teacher at the University of Arizona. We talked about some of the work I’d done, people in the industry to learn from, and ways to stay on top of projects at different newspapers.

I love mentorship programs because I get a basically captive audience for my pro-online and data visualization ranting. I guess it’s also a networking shortcut.

I spent a frustrating hour and a half tracking down an internet connection so I could clear out the ::gasp:: 1000+ items that have accumulated in Google Reader after 3 days of neglect.

Then I went to a session called Cutting Edge Digital Journalism from Around the World.

The session was led by Rosental Alves, University of Texas; Sandra Crucianelli, Knight Center for Journalism in the Americas; and Fernando Rodriguez, Brazilian Association for Investigative Journalism.

One of the things that surprised me was the idea that in Central/South America, CAR/investigative reporting/databases are viewed as “as a gringo thing.”

Rodriguez showed off a database he worked on of politicians in Brazil, called “25,000 politicians and their personal assets.” Politicians have to submit a certain amount of information in order to run for office, including a listing of assets. It took 2 years to track down all this information because the records were not organized and were available only in hard format. Eventually, the database could provide a view of who the politicians were.

The database was published online and stories were written for the newspaper (Folha) as well. Readers started to call in and report inconsistencies. Other newspapers started to use the database for their own stories.

Crucianelli presented a way to monitor government documents online in 4 different countries. (El Salvador, Panama, Honduras and Nicaragua) All 4 countries had recently changed their access laws for public information.

She found that Panama had the best online access to government documents. El Salvador had the worst access.

At noon, Matt Waite presented PolitiFact. Sexy, sexy Politifact. He gave a tour of all the features of the site as well as showing us a little of the back-end: the Django admin setup.

I followed Matt and Aron to a session with Knight grant winner David Cohn, talking about Spot.Us.

Spot.Us is supposed to be an answer to the question: How will we fund reporting that keeps communities informed?

The answer is based on the premise of citizen journalism. Writing is not the only means of participation.

On Spot.Us, anyone can create a story idea. Reporters can pitch stories based on contributed ideas to their communities. People in the community commit money for pitches. Then the reporters cover the stories. Some of the money goes to pay editors. The stories can be republished for free or published exclusively if the original donor is refunded.

And that’s it for me today. I’ll be in for some afternoon sessions tomorrow.

Today UWIRE released their list of the top 100 student journalists in the country.

Mindy McAdams nominated me for the award and thanks to her and others’ recommendations, I got it!

It’s weird to be recognized in this fashion. I don’t think I’ve done anything particularly spectacular. Just what I thought would be good.

So forget all that thank you crap. Congrats to the other 99 winners, especially Greg Linch, Jenna Marina and Nick Zaccardi.

So, after having dropped off the face of the cyberearth for a few weeks, I’m resurfacing in Berlin. I’m taking a Photojournalism class with Professor Freeman and some other students from UF.

And by the way, yes, I did manage to graduate! It hasn’t quite sunk in yet, but I’m sure some day it will. My move to Miami was anything but graceful, but everyone involved survived.

So I’m in Berlin for 2 weeks, then back to Miami for my internship. I’ll start uploading photos tomorrow and blogging about my experiences here.

So far, I’ve managed to get from the airport to my hotel, find food and walk 3 miles. And realize that my German is even more atrocious than I thought. I can read pretty well, but forget the rest.

This city has more graffiti than any other place I’ve ever been. Some of it is even extremely artistic, as opposed to just scribbles on the wall. Unfortunately, I wasted most of the daylight hours recovering from bouncing from plane to plane for 15 hours, but tomorrow I’ll be out and about bright and early. (Could I get anymore cliches in there?)

Mark Luckie at 10,000 Words isn’t “just a blogger,” he’s a print journalist gone online. Luckie has been looking at college journalism this week, and The Independent Florida Alligator got some awesome mentions:

Online Student Journalism: Best of the Best

1. The Independent Florida Alligator, University of Florida
The Alligator is hands down the best online student newspaper and rivals the pros in its news coverage and use of multimedia elements. Just listing the stellar components that make up the site warrant its own individual post. The Alligator’s standout features are the Gainesville
Explorer , a look at the surrounding city using video and audio slideshows, the use of Google Maps mashups to illustrate problems like apartment overcrowding and rising gas prices, and its 11 blogsthat cover pretty much every spectrum of news. Admittedly The Alligator works on a larger scale than most student newspapers, but it is nevertheless an exceptional example of the possibility of online student journalism.

What a payoff for all the hard work we’ve done!

Online Student Journalism: Outstanding Use of Multimedia or Social Networking

7. Twitter, The Independent Florida Alligator, University of Florida

It seems everyone is Twitteringthese days, but The Alligator is one of very few student newspapers doing so. The site uses twitterfeed to broadcast news stories and links, almost 2,500 of which have been sent since The Alligator began using the service.

Personally, I think we should have gotten more mention of our amazing multimedia, but at least my Twitter obsession has been justified.

Online Student Journalism: Best Site Design

4. The Independent Florida Alligator, University of Florida

The Alligator is an incredible example of the potential greatness of an online student newspaper. Its black and white design makes the fine journalism happening on the site look even better. Sections and stories are easily scannable and the site’s headlines are large enough to catch the eye. The Alligator also makes great use of its footer — a contrasting black to
the rest of the page — something that is rare in online student paper design.

That’s so totally what we were going for!

Well, my obsession with Twitter has been pretty well satisfied by now.

I’ve gotten the feed printed onto my desktop with Geektool, set up keyword tracking, followed a bunch of super cool journalism people, then meticulously tracked down every Twitter user in Gainesville and followed them as well. (Now that I’m leaving, should I un-follow them?) My tweets automagically go through to my Facebook status and I even set up my calendar and to do list on Twitter.

I use a combination of Twhirl, Google Talk and mobile updates to keep track of everything. And no, I’m not paying attention ALL the time.

I made a Twitter account for The Independent Florida Alligator and then made a page on the Web site where the “tweets” of those that follow the newspaper’s account will show up. The Alligator’s Twitter feed also includes weather conditions and updates from the University Police Department’s crime log (scraped with Dapper).

My initial obsession has been tempered by productivity problems and information overload. But I won’t stop using it. I’ll just have to be a little more judicious.

A lot of people tell me I’m really good at this Web stuff. Yea, I’m a geek. I love to program and play and diddle around with technology, especially if it can be made useful.

But I’ve really only had 2 years of this. I fell in love with journalism late in my sophomore year. I’m the managing editor for the Web site of a student-run paper and I’m making it all up as I go along.

OK, I spend hours every day scanning blogs, newspapers, Twitter and other Web sites learning as much as I can about this thing called online journalism. For me, there is no ivory.

But rarely do I get a chance to sit down with someone more experienced than I and discuss what I’m doing and how I should be doing it differently. (Maybe that’s a new direction to take this blog in?)

Last week, the Journalism Advisory Council sat down for lunch with us budding journos. It was a really cool experience.

I talked to one member about data potential for B2B magazines.

Another responded to my questions about the Web site by listing the things they do and then shoving me into a conversation with someone else.

I discussed eye-tracking studies and the difference between print and Web design, fairly eloquently for someone who can’t…well, I can design my way out of a paper bag, but it’s not one of my strengths.

Another member wanted to look at The Independent Florida Alligator’s Web site. My baby. No sooner had the site loaded than suggestions for improvements were being made.

Yes, we need to label our multimedia so that readers know what’s what. Yes, we should be publishing online as soon as we know something. Yes, I need to make Opinions, Sports and Avenue headlines as Web-friendly as the News heds have become. Yep, that event on the calendar shouldn’t be labeled TBA, it’s an all day event. Must fix the PHP.

Thank you. Thank you. Thank you.

As soon as school is back in session, I’m going to find some unofficial guidance. The print managing editor and the editor go over the paper with one of the professors once a week. The Web site needs similar help. (Mindy, Dave, you up for this?) And I’m going to make sure the guidance continues, because one simple conversation can change so much.