Miami Herald ombudsman Edward Schumacher-Matos asked readers “what content the paper should emphasize in an era of staff cuts.”

Yesterday the Herald published selected responses.

Some of my favorites:

The Miami Herald has almost no local content. The paper gets my highest marks for its recent excellent coverage of housing, public transportation and other major issues. I continue to subscribe because of The Herald’s investigative journalism. But there has been almost no coverage of Hallandale where I live and work, nor of many other cities in South Florida.

I realize that my website, Business Buzz, is all about covering an old-fashioned beat — in this case, chambers of commerce meetings. But I actually get out of the office and go to meetings, and talk to a lot of people. The Herald should be covering these meetings — they are your advertisers and potential advertisers.

I’d love to see the company save all the fluff, like that awful People Page or the 5-Minute Herald, for its online version. Just give us the news.

In a community as diverse as the Miami-Ft. Lauderdale area, there are many ethnic groups, but The Herald continues to be too Cuba-centric. If you want to develop a future readership, then start appealing more to the other groups. These include Jamaicans, Haitians, Central Americans, Colombians, Venezuelans, other South Americans and the white middle class that continues to move into the area.

These are things I’ve been hearing about the Herald since before I cared about journalism or the news.

One of the good things is that a lot of the responses mentioned in-depth investigative stories. These can be the hardest to do under budget and staff cuts, but they are also the best stories.

I should also note that only 2 or 3 of the published responses mentioned the Web site. What does that mean? Maybe nothing. Maybe the sample is bad. Maybe I should go find Mr. Schumacher-Matos and ask to dig through all ~175 responses.

Ever since I made my relationship with journalism official - I finally committed on paper as a junior in college - I’ve been trolling JournalismJobs.com. That obsession only grew when I graduated 2 months ago.

I keep an eye out for opportunities for myself and people I know, but also for trends: what skills are wanted, what kinds of jobs are open, where papers are hiring.

The first two things I noticed were that the average years of experience desired had gone up, and there were more upper-echelon jobs open. Years of experience went from 2-3 to 5-and-up over the past year or so. Just out of college, that’s not good news for me. I also see a lot more ____ Editor jobs - not counting the ubiquitous “Web” or “online” editor position (usually a cut-and-paste job!) - and sports writing positions. Why are there so many sports positions open when that’s one of the most popular beats in the newsroom?

More interesting than the job titles are the job descriptions. Lists of skills and vague descriptions of expected duties tell us almost as much about the state of journalism as the recent spate of layoffs.

My favorite job description is the search for “computer jesus”. These are the job descriptions that list 100 programming languages plus multimedia skills. Yea, right. Am I running the entire news site and producing content all by myself?

Then there’s the “we don’t know what we want you to do but we’re supposed to hire an online person” job description. This one, from The Times-News in Idaho, actually made me want to cry:

Must have visual design skills and be knowledgeable on Internet concepts and the latest developments on the Web. Must be proficient in PHP, HTML, Javascript, XML, Macromedia Flash, Dreamweaver and Photoshop. Writing skills are a plus. (emphasis added)

Writing skills are a plus? Are you serious? Hiring a journalist - you’re doing it wrong.

I realize that a lot of these are written by people who really don’t know enough to narrow down what they want. And I’m not trying to put those people down. But between this post on putting together a Web team and this one on journalism job salaries, I thought there was a place for a little something on the chaotic state of journalism job descriptions.

About a week ago this comment showed up here on my blog:

“I’d like to learn more about the process to publish at a professional epaper, about functions and tasks of reporter, sub-editor, IT technician, web master… Could you tell me about those? Tks”

I’ve spent the last week trying to define these different jobs, and I’m not satisfied with what I came up with. Every newspaper seems to function differently, especially as far as publishing online goes.

Anyone want to chip in some descriptions?

Every semester the board of The Independent Florida Alligator accepts applications for editor, print managing editor and online managing editor (formerly managing editor for new media). All current editors have to re-apply.

So today was the board meeting, and having welcomed a new editor and print managing editor, I moved to the other side of the table for my own interview. Happily, I was voted in again. And the board approved changing the title from “new media” to “online.”

The Alligator doesn’t publish during school breaks, so there won’t be many changes to the site until January. But today I launched a map of gas prices in Gainesville, accompanied by the 10 cheapest gas stations in town. Super cool, cause I’ve been trying for half the semester to do that.

In a game of “pass the quote,” I heard that my friend Stephanie Rosenblatt, from the Miami Herald, said this:

The success of the online communicating with the public, serving the public and becoming successful, will succeed or fail based wholly on how well people inside the newsroom communicate with one another (paraphrased)

Too true. The problem is that in my experience, communication in the newsroom sucks. We’re journalists, it’s our job to communicate, but we can’t do it with each other.

And the burden falls on the online departments to communicate and to be visible in everything they do, because the rest of the newsroom doesn’t really understand what it’s all about.

Just something to think about. How can online journalists make themselves a part of the newsroom society? How do you show progress and achievement? If you do not make your work visible, how will your colleagues know what is possible?

I’ve started my job/internship search and therefore have had occasion to communicate with a number of journalists, mostly via e-mail. A trend I’ve noticed is that once I’ve made initial contact, addressing my e-mail to Mr. _____ , there is a very strong objection to the title.

One journalist jokingly (I think) threatened to kill me if I addressed him that way again. Oh, by the way, so far this response has only been observed in males.

I’m not calling you Mr. cause you’re older than I, or because I’m sucking up. It’s either a) I actually respect you, or b) I don’t know you or a combination of the two. Every “how to get hired” guide in the world requires the use of a title until otherwise specified.

Yes, most journalists are an informal bunch, but when it comes to job inquiries, better safe than sorry.

So don’t get your panties in a bunch when I start with Mister. I’m just c.m.a.

Though it’s been 6 years since I walked into high school for the first time wearing ragged jeans and my younger brother’s T-shirt, my taste in clothing hasn’t changed. I’m most comfortable in the shirt and jeans that have gone through the washer so many times they hang together by three threads.

Which is one of the explanations for why last weekend was so challenging.

On Thursday, I had job/internship interviews with The Miami Herald and The St. Petersburg Times. An event that requires the full pantsuit and heels. The interviews went very well, in fact, the best I’ve had yet.

Friday evening was the cocktail event for the Alligator’s 2nd Century Celebration. A little less formal, but military boots paired with a skirt: Not cocktail material. I met some really interesting people and I had a great time, but at midnight I was really glad to walk home in my socks.

Then on Saturday, the Celebration was in full swing. As the new media managing editor, I had to sit up on the dais. I know everyone was too busy talking and eating to look at me, but I’m not the most graceful eater…so I kept my mouth shut.

My parents would be delighted to learn that I’ve finally entered the realm of professionalism, I can dress myself without being an embarrassment and I’ll keep the heels on until midnight. (Which is when I assume everyone is too tired or inebriated to look at my feet.)

I understand that appearances matter and that I’ll never get rid of the heels for good. As one of my professors pointed out: I’d hate to lose a good job to a moron who dressed up because I dressed down. But I don’t have to like it.

This week, I ran into a professor who had seen all three versions of “dressed-up me.” “Now, there’s the Megan I recognize.” As much as I look forward to life after college, I’ll enjoy my jeans and t-shirts as long as I can. Mom always did warn me not to grow up too fast.

Last weekend I flew to Fort Lauderdale, Florida for the National Writer’s Workshop. It’s a two-day series of lectures by writers and journalists covering “interview skills, crafting story ideas, the legal responsibilities of writers and writing techniques.”

I was a little disappointed in the lectures. Although “Dirty old men, low rent crooks and the book of Proverbs works: How getting people to talk will help you gather the reporting to write a narrative investigation,” (that’s a really long title!) presented by Manny Garcia of the Miami Herald, and a few others were very interesting and helpful to student journalists, most of the lectures seemed to be aimed at getting a book published or introducing online journalism concepts to those of the print orientation. I stopped in all of the online journalism lectures, but they were mostly aimed at newbies.

I did have interviews with The Miami Herald, The South Florida Sun-Sentinel, and the Associated Press, but they turned out to be more like information sessions (how to apply for this particular internship with this particular organization) than actual job interviews.

But I didn’t don the monkey suit for nothing. I’m seriously applying for multimedia internships (or jobs) with The Miami Herald and AP.

Next week I’ll be heading out to SNDBoston, which promises both educational and networking opportunities, plus a chance to visit with some of my northern friends. I’m particularly excited that Adrian Holovaty and Brian Storm will be there.

I’m getting pretty close to graduating, and so have been trolling the journalism job sites looking at job descriptions and employers. One of the job titles I see pop up pretty often is that of “community journalist.”

Now hold on a second…isn’t a journalist supposed to report on the happenings of his or her community? Isn’t that the whole point?

From a job description:

We cover stories ranging from local government to business profiles, features and school news, all with an eye toward real people. Our style is to engage our readers in solving community problems.

Yup, that’s what journalists do.

Another one:

This newspaper’s award-winning staff has gained national attention during the past year for its commitment to putting “community” back into journalism, and building a newspaper that its customers consider a “must read.”

When did community ever leave journalism? Is this a reaction to the hyper-local discussion?
Every journalist is reporting on a community. Be it a neighborhood, a city, county, state, country, these are all communities.

Buzzwords are silly.

As all students do, I worry about how prepared I will be come graduation, to take a job in my field. Unlike many other majors, however, journalism is changing, and fast. So are the required skills.

Mindy McAdams, Ryan Sholin and Howard Owens, among many others, have blogged about the changing skill set of journalists.

Others in the field or education have reinforced basic reporting skills and ethics.

Maybe I’m paranoid, but it seems to me that, even having taken all the right classes and learned all the right things, getting a job will still be a challenge.

I got into journalism halfway through college. Many of my peers have had multiple internships; I haven’t even had one. Not that I don’t want to, or don’t think I can, but my circumstances have been such that I either wasn’t ready or I couldn’t afford to add an internship to a difficult semester.

Now, with (officially) a year left, panic sets in. I’ve several opportunities open to me, and my first thought is to try to take them all at once. A job at school that will expose me to the field. Working at the Independent Florida Alligator. An internship at The Gainesville Sun.

I know that, in addition to classes and my 20-hour work week, taking all three opportunities at once is a recipe for a psychotic break. What I don’t know is how to narrow down my options to what will be most beneficial to my career. Where will I learn more? Where will I get the most experience?