Megan Taylor

Friday was the last day of my extended internship with The Miami Herald. I will miss working with such forward-thinking journalists, so many people who, whether they understand the intricacies of the digital world, really want to know how to make things work.

It's amazing how close people can become in just a few short months. I feel like I have a family at the Herald: the people I worked with were kind, supportive and enthusiastic.

The most important thing I learned has nothing to do with skill set or journalism in particular. It was learning to work with people who believed in me from the start, who saw what I could do and let me do my job. It's a heady feeling.

I also learned that, no matter where you are, there are always those silly bureaucratic things that get in the way of progress. I ran into these at The Alligator, but the Herald is no different. Another important lesson.

At The Miami Herald I was given the opportunities to work on projects on my own and in a team. I was able to help people tell stories online. I got to write a little bit. I was even given point on a huge project: building a new Flash package for a video project in AS3.

My internship is over, and I'm starting a new life in New York City. It's exciting and scary, but with my experience and the people who believe in me, I know I can make it all come together.

A few days ago I got an email from Daniel Bachhuber, who is working with the Oregon Daily Emerald.

He wanted to know if I was interested in discussion content management system options for college media. After my time as online managing editor at The Independent Florida Alligator, struggling with a CMS that liked to fight dirty, I've daydreamed of building a modular open-source system myself.

The problem:

College Publisher is an inappropriate platform for student newspapers
but most newspapers don't have the resources to custom roll their own
CMS.

The Alligator uses TownNews, but the idea is the same.

Daniel started a wiki, College News Press, as well as a mailing group to keep track of ideas and coordinate discussion. The wiki includes tasks, benchmarks and platform comparisons.

His vision:

• To create an easy to deploy, simple to use (open source?) content management system (CMS) with varying levels of sophistication that is specifically geared towards the student newspaper and local news market.
• To provide abundant knowledge resources to student newspapers interested in switching platforms that have minimal IT manpower.

Daniel is even submitting an application for the Knight News Challenge!

I'm really excited to work on this, even though I'm no longer a member of the college media sector. The two biggest problems with newspaper Web sites are site design and CMS limitations. Hacking a CMS should not be among the things we have to do to be innovative.

Mark Luckie at 10,000 Words isn't "just a blogger," he's a print journalist gone online. Luckie has been looking at college journalism this week, and The Independent Florida Alligator got some awesome mentions:

Online Student Journalism: Best of the Best

1. The Independent Florida Alligator, University of Florida
The Alligator is hands down the best online student newspaper and rivals the pros in its news coverage and use of multimedia elements. Just listing the stellar components that make up the site warrant its own individual post. The Alligator's standout features are the Gainesville
Explorer , a look at the surrounding city using video and audio slideshows, the use of Google Maps mashups to illustrate problems like apartment overcrowding and rising gas prices, and its 11 blogsthat cover pretty much every spectrum of news. Admittedly The Alligator works on a larger scale than most student newspapers, but it is nevertheless an exceptional example of the possibility of online student journalism.

What a payoff for all the hard work we've done!

Online Student Journalism: Outstanding Use of Multimedia or Social Networking

7. Twitter, The Independent Florida Alligator, University of Florida

It seems everyone is Twitteringthese days, but The Alligator is one of very few student newspapers doing so. The site uses twitterfeed to broadcast news stories and links, almost 2,500 of which have been sent since The Alligator began using the service.

Personally, I think we should have gotten more mention of our amazing multimedia, but at least my Twitter obsession has been justified.

Online Student Journalism: Best Site Design

4. The Independent Florida Alligator, University of Florida

The Alligator is an incredible example of the potential greatness of an online student newspaper. Its black and white design makes the fine journalism happening on the site look even better. Sections and stories are easily scannable and the site's headlines are large enough to catch the eye. The Alligator also makes great use of its footer -- a contrasting black to
the rest of the page -- something that is rare in online student paper design.

That's so totally what we were going for!

Well, my obsession with Twitter has been pretty well satisfied by now.

I've gotten the feed printed onto my desktop with Geektool, set up keyword tracking, followed a bunch of super cool journalism people, then meticulously tracked down every Twitter user in Gainesville and followed them as well. (Now that I'm leaving, should I un-follow them?) My tweets automagically go through to my Facebook status and I even set up my calendar and to do list on Twitter.

I use a combination of Twhirl, Google Talk and mobile updates to keep track of everything. And no, I'm not paying attention ALL the time.

I made a Twitter account for The Independent Florida Alligator and then made a page on the Web site where the "tweets" of those that follow the newspaper's account will show up. The Alligator's Twitter feed also includes weather conditions and updates from the University Police Department's crime log (scraped with Dapper).

My initial obsession has been tempered by productivity problems and information overload. But I won't stop using it. I'll just have to be a little more judicious.

So for the first session of the day, I ended up at a discussion on operating a converged student media newsroom. I can't really relate; The Independent Florida Alligator, being separate from the university, can't take advantage of all the available tools and skills at UF. But the ideas from the converged model applied to our print and web publications could make things work much more smoothly and allow us to go farther.

Greg Linch and I got video, using UStream.tv

Now I'm at a discussion of newsroom structure, facilitated by Bryan Murley. We've been talking about who takes responsibility for what and how work is distributed through roles in the newsroom.

Even though my journalistic experience leans toward the Web, I still got into this for the writing. As happens far too often to those with a feel for the online side of things, I got shuttled away from writing.

But today, after almost a year without writing anything more than a blog post or project proposal, I got to see my words in print. It's a good feeling.

A lot of people tell me I'm really good at this Web stuff. Yea, I'm a geek. I love to program and play and diddle around with technology, especially if it can be made useful.

But I've really only had 2 years of this. I fell in love with journalism late in my sophomore year. I'm the managing editor for the Web site of a student-run paper and I'm making it all up as I go along.

OK, I spend hours every day scanning blogs, newspapers, Twitter and other Web sites learning as much as I can about this thing called online journalism. For me, there is no ivory.

But rarely do I get a chance to sit down with someone more experienced than I and discuss what I'm doing and how I should be doing it differently. (Maybe that's a new direction to take this blog in?)

Last week, the Journalism Advisory Council sat down for lunch with us budding journos. It was a really cool experience.

I talked to one member about data potential for B2B magazines.

Another responded to my questions about the Web site by listing the things they do and then shoving me into a conversation with someone else.

I discussed eye-tracking studies and the difference between print and Web design, fairly eloquently for someone who can't...well, I can design my way out of a paper bag, but it's not one of my strengths.

Another member wanted to look at The Independent Florida Alligator's Web site. My baby. No sooner had the site loaded than suggestions for improvements were being made.

Yes, we need to label our multimedia so that readers know what's what. Yes, we should be publishing online as soon as we know something. Yes, I need to make Opinions, Sports and Avenue headlines as Web-friendly as the News heds have become. Yep, that event on the calendar shouldn't be labeled TBA, it's an all day event. Must fix the PHP.

Thank you. Thank you. Thank you.

As soon as school is back in session, I'm going to find some unofficial guidance. The print managing editor and the editor go over the paper with one of the professors once a week. The Web site needs similar help. (Mindy, Dave, you up for this?) And I'm going to make sure the guidance continues, because one simple conversation can change so much.

I know I haven't been posting much lately, but I've been completely swamped.

Thanks to Matt Waite's brilliance and patience, I got Django installed on my MacBook. I haven't actually done much more than order the book and start reading through the tutorial and documentation, but I'm really excited to start learning. Right now I'm stuck trying to get MySQL onto the laptop. I'm Terminal-retarded, so this is getting frustrating. Once I get that up and running, I'll be diving into a Django-driven class project.

My independent study project has advanced to the data cleaning stage. I'm still gathering the last bits in, but I started cleaning and organizing and staring blankly at numbers.

Life at The Alligator isn't particularly impressive lately. We're still mostly fixing. I slapped this little map of upcoming Gainesville shows together last week. Then I had to spend 3 hours trying to get it to work with the publishing system. It's still kind of broken. But on the bright side, Ken Schwencke, a journalism student who is several levels beyond my programming abilities, has joined my staff.

There's a new trend in online journalism these days: Stop talking, and do it.

Stop trying to convert, stop making lists, stop fighting the print bias with words. Start doing things that will make the difference.

David Cohn wrote:

I think the time for evangelizing is over. At this point if you are in a mainstream news organization and you don't see the need for change, the battle is lost and I'm not going to spend time trying to convince you to change the culture in your newsroom. I will simply shake your hand, wish you an honest good luck and move on...If you want to see real change - don't tell news room editors what to do - DO IT YOURSELF.

And Zac Echola, writing about Wired Journalists, wrote:

Something happened early this year in the media blogging world. We suddenly stopped talking about what we should be doing and started talking about what we are doing. We started talking about being the change we wish to see. It was at the same time a jarring change in tone and an exhilarating one.
Now is the time to be that catalyst for change in your news organization. No more talking about it. We’re doing it. And we want you to do it too.

Wired Journalists is a social networking site set up by Ryan Sholin, Howard Owens and Zac Echola after Owen's post on getting wired.
In a very short amount of time, the site has gained over 300 members. It opens up discussions, not on why online journalism is important, but how to start doing it. Members are both newbies and established "wired" journalists.

I realized today that consciously or not, the "just do it" trend is affecting me, too. I spent a lot of time at The Independent Florida Alligator last semester trying to win over some very print-oriented editors. I spent a lot of time making lists of projects I wanted to start. Not that I didn't get anything done; we made a lot of progress on getting our content management system working the way WE wanted it to work.

But this semester I've spent more time actually ticking projects off that list. I finally got the Gainesville Explorer project running. A multimedia stringer made a map of apartment complexes in Gainesville. Yea, that's right, I have stringers. (I think we need to change this lingo, minion is a much cooler word.) I met with some of the business staff regarding the missing alumni page. I've gotten the editor and managing editor for print writing blog posts. All in just three weeks.

This is a hell of a lot more fun than fighting print bias and trying to get reporters to see the light.

I've been working at The Independent Florida Alligator since the beginning of the summer. And I've learned a lot about the Web, news, multimedia, design, and programming.

Perhaps the most important area in which I've grown is how I deal with others on a day-to-day basis.

I have a pretty short fuse. I get frustrated easily, I have a big mouth, I love to complain. I curse at the computer regularly and will talk to anyone for hours about how much I despise our content management system. I spend way to much time in front of a computer, so I can be a little socially handicapped.

That's no excuse. Coming from a manager, the people I work with don't take all this as just blowing steam. It makes them more reluctant to work online. It keeps them from suggesting new projects because they don't know how far we can push the limitations of the CMS.

So I'm learning, slowly, about diplomacy and silence and waiting until I'm alone to scream and tear my hair out. It's really hard. But worth the effort. The less I kvetch, the more people wander past my desk and ask what I'm doing for such-and-such an article.

It's important for online journalists to be visible and positive about what they do.

My first assignment for my CAR independent study was to get some data from the Alachua County Health Department.

Professor Armstrong charged me with getting all current salaries, as of Jan. 1, 2008 for nurse practitioners and physician assistants working in the Alachua County Health Department, both full and part time. It took a couple of tries to get someone on the line. Then they asked me to send an e-mail. But in 3 business days, I had the data. Much easier than I thought.

I know all data requests won't be so easy, but it's good practice in asking for it. The experience was similar to what I did to get a gas prices map on The Independent Florida Alligator's Web site: Figure out who has it, find a contact number or e-mail address, and ask.

My next assignment was to decide on a story I wanted to do the data analysis for. I had a lot of trouble with this, because I had to choose something that was timely, accessible, etc.

After going through a bunch of ideas

• location trends for car accidents in the gainesville area. are holidays/game days a factor?
• something about uf sustainability. the website was basically a bunch of press releases, but i bet if i went and asked they could dig me up some data.
• I looked at http://earmarkwatch.org/ and found that all the earmarks for the state of Florida are for defense bills. UF and some other Florida universities were getting some cash too.
• go back to crime or poverty :( i'm trying to avoid these because they seem too obvious/easy.

I finally hit on something:
Given that Crist just put out the budget for public universities and UF is apparently not getting any help, I think that would be a good direction to take. I can compare funding for public universities in Florida and maybe other states, compare growth in attendance, that sort of thing. Look at how funding for UF has changed now that we have fewer people in legislature and other schools are building strength. (UCF, SFU) Is UF still the "flagship" university? I'll also be looking at tuition.

So the next step is to figure out how far back to look. I'll start at 10 years, hit up Lexis and see what I can dig up.

I'm much more confident now that the topic is locked down.

I survived. Again.

As usual, the first week of school was accompanied by lack of sleep and an increase in Mountain Dew purchases.

I find myself in a position to look forward to a time beyond school; I will graduate at the end of this semester. As I said to several people during the week: "I look forward to a time when I'm only doing one job." Juggling the roles of student and employee, especially with multiple points of employment, is more tiring than spending the same amount of time on one area.

This semester I am taking an independent study on Computer-Assisted Reporting. I blogged about this last week, but to recap briefly: I will be learning how to find, clean and analyze data. At the end of the semester I will produce a data-driven story package.

I'm also taking the online capstone for the journalism program at UF. This class will focus on interaction with a CMS and producing video, as well as an independent project (I am hoping to start working with Django here). And just to get past the part-time student level, I am also taking a professional practice class (a.k.a. how to get a job, negotiate salary, etc.)

While I am continuing as Managing Editor at The Independent Florida Alligator, my title is not the only difference from last semester. (We changed New Media to Online.) Many people this semester are new either to The Alligator or to their positions. Although we got off to a rocky start, I think everyone is becoming acclimated and it can only get better. As for the online staff, two out of the three are back, and a total of nine responded to a call for more staff members. This is the most interest that has been shown in a long time.

I am also continuing to update the Citizen Access Project Web site, as well as preparing a newer incarnation for launch. Over the break I started working at the Admissions office at UF, recoding their Web site.

Just writing about my different responsibilities makes me look forward to May. But I know I'll enjoy every minute that I'm learning, creating or teaching something.

Today boredom and browsing brought me to CommandShift3. It's like hot or not for Web design.

Poking around the site revealed the 10 best and 10 worst Web sites, plus runners-up.

Moment of hilarity: The University of Florida's design was rated #13 WORST.

The Independent Florida Alligator site was not listed, so I added it.

Every semester the board of The Independent Florida Alligator accepts applications for editor, print managing editor and online managing editor (formerly managing editor for new media). All current editors have to re-apply.

So today was the board meeting, and having welcomed a new editor and print managing editor, I moved to the other side of the table for my own interview. Happily, I was voted in again. And the board approved changing the title from "new media" to "online."

The Alligator doesn't publish during school breaks, so there won't be many changes to the site until January. But today I launched a map of gas prices in Gainesville, accompanied by the 10 cheapest gas stations in town. Super cool, cause I've been trying for half the semester to do that.

We've gone through a few different workflows for Web content at The Independent Florida Alligator this semester.

First, we took files directly from the Copy Desk Chief, formatted and uploaded them.

But in Production, they were still correcting errors and making necessary changes. These changes didn't make it to the Web.

So, we started documenting the changes. Too unreliable, too much work.

So now we take the InDesign pagefiles from Production (after they have been sent to be printed) and export each story into a text file to be uploaded.
No more errors, about the same amount of work for everyone...but its bass ackwards.

The Alligator is in a unique position because it is an independent, student-run newspaper. The editorial side doesn't have much (officially) in the way of mentors or advisors. So we just don't have the man-power to do stuff like maintain two copydesks or some of the other solutions I've heard of.

So how do we make the change to a "Web-first strategy"?

With a new Web site, improved multimedia capabilities, and a talented new media staff, we're missing that one cornerstone of online journalism.

I want that cornerstone!

This is a rather rough video I shot and edited. The Fest is an annual event in Gainesville, when over 100 punk and indie bands play in various venues in town. People come from all over the country. The Independent Florida Alligator did some great coverage (if I do say so myself) and I shot this as an experiment with a Canon PowerShot A70 IS. Digital zoom is evil.

This weekend is The Fest, an annual punk rock show that brings in fans from all over the country. The Independent Florida Alligator has never really covered this event and the majority of students living in Gainesville don't know it exists.

So my staff and I decided to remedy that. We set up a page just for The Fest. Put up a map and schedules, created a Twitter account and asked people to tag photos so we could display them. Then we took a walk with the video camera.

Yesterday was the first day, and in the early afternoon we set out to get some video at the Fest Flea Market. Anthem tattoos was set up in the back of a conference room, so we approached them to ask if we could tape the process.

Me: "Hi, my name is Megan, I'm from The Independent Florida Alligator. We were wondering if we could get some shots. (holding up the camera)"

In-charge-looking guy: "Sure, come around through here."

Bystander: "But The Alligator is a newspaper!

Me: (sort of shocked and weakly): "We have a Web site..." (then joking) "We're gonna print the video."

WHAT JUST HAPPENED?!

Though it's been 6 years since I walked into high school for the first time wearing ragged jeans and my younger brother's T-shirt, my taste in clothing hasn't changed. I'm most comfortable in the shirt and jeans that have gone through the washer so many times they hang together by three threads.

Which is one of the explanations for why last weekend was so challenging.

On Thursday, I had job/internship interviews with The Miami Herald and The St. Petersburg Times. An event that requires the full pantsuit and heels. The interviews went very well, in fact, the best I've had yet.

Friday evening was the cocktail event for the Alligator's 2nd Century Celebration. A little less formal, but military boots paired with a skirt: Not cocktail material. I met some really interesting people and I had a great time, but at midnight I was really glad to walk home in my socks.

Then on Saturday, the Celebration was in full swing. As the new media managing editor, I had to sit up on the dais. I know everyone was too busy talking and eating to look at me, but I'm not the most graceful eater...so I kept my mouth shut.

My parents would be delighted to learn that I've finally entered the realm of professionalism, I can dress myself without being an embarrassment and I'll keep the heels on until midnight. (Which is when I assume everyone is too tired or inebriated to look at my feet.)

I understand that appearances matter and that I'll never get rid of the heels for good. As one of my professors pointed out: I'd hate to lose a good job to a moron who dressed up because I dressed down. But I don't have to like it.

This week, I ran into a professor who had seen all three versions of "dressed-up me." "Now, there's the Megan I recognize." As much as I look forward to life after college, I'll enjoy my jeans and t-shirts as long as I can. Mom always did warn me not to grow up too fast.

I found this checklist in my archives somewhere, but have no idea where it originated (Bryan, is this you again?). A lot of these things we aren't doing or are just starting at The Alligator with our three-week-old CMS, but I thought a run-through the list now will make it that much more impressive when I check again in a few months.

Is your web team able to flex work hours, responsibilities and skills?

My team rocks! We have been putting in all kinds of crazy hours to get our new CMS running smoothly and get new articles up each day. We are an assorted bunch with varying skill sets, so we can handle just about anything that gets thrown our way.

Do you need freelancers or others in the newsroom that can sit in and help publish the massive stream of content you’ll have?
(I really shouldn’t need to say this in August 2007 but…) Is your newsroom logistically ready to file and edit for the web before print?

I really wish we had some more hands around the office. The Web site is up before the papers hit the streets each morning, but only just. I wish we could be updating all day, but as a student-run paper, it is difficult to work around classes and other schedules. This is an area we need to work really hard in.

Do you have some sort of tools (forums, message boards or databases) for family/friend contacts if people are missing, databasing opening/closings or any other searchable, community information opportunities?

Nothing yet. There's only three of us working full-time, hopefully we can get started on some really cool projects soon.

Do you have a breaking news blog ready at the flick of a switch?

Our new blogs should be up next week, and will include a breaking news section.

Does your site have an ‘armageddon’ design? (So that you can drop a package above the fold for massive news with huge images and headline fonts?)

The top story on our front page always has a big headline and a photo, so this doesn't seem to be a problem.

Is all of your reporting staff skilled in editing and filing remotely for stories, photos, audio and video? Do they regularly do it? (Believe me, working tech support remotely can sometimes be more frustrating that not having any extra multimedia content from the scene.)

Nope. We can do it, but reporters have not been trained yet.

Is your workflow streamlined and standardized so that turning multimedia content quickly is easy?

I've been really excited when a reporter or photographer takes the initiative to grab video, audio, or photos. But then my team has to go in early to edit and put things together.

Have you explored the social media tools already available out there so that you can use to connect people with information?

We are working on a Facebook application as well as a Google gadget, but these are not available yet. We do have article tools for sharing with Facebook, Digg, etc.

What about social contributions to maps? What about social sharing of news tips? What about social sharing of photos, video, audio? How are you going to solicit, retain and manage all that social stuff? (An email account and one body probably won’t cut it.)

No, no, no, and I have no idea. But someday...

Even tech issues like, do you have the bandwidth available to handle getting slammed? What can you jettison in times of emergency to make your site move faster? (For instance, Roanoke, cut some of their ad serving during the Virginia Tech shootings to keep the site trudging on.) Have you talked among department leaders about this plan? Who’s mission control? Who’s below that? Is this plan written down somewhere and reviewed occasionally among all the staff?

I've never seen the site go down due to bandwidth, though we have been having some other problems with the servers. But minimizing if a rush occurred should be pretty easy. We don't have any formal plan, my staff and I would make a judgment call and implement it.

So, this checklist makes us seem kinda pathetic. I wish I could give long, glowing, positive answers to every question. I hope that when I go back through at the end of this semester, I can at least stop saying, "Well, no, but we're working on it."

Early this week I wrote about the progress of The Independent Florida Alligator as an online media site.

I left out something very important: Although our writers are not writing specifically for the Web, (and I'm not sure how this would work at other papers, are they writing two versions of the same article?) our Copy Desk Chiefs spend some time each night writing different headlines for online articles. Instead of being cute or clever, they try to get at what each article is about. And they try to apply some SEO principles. It's very cool.

On another note, I just opened Google Reader. And oh, my god, it can count past 100. And it has a search box. I'm so happy!