Online journalists and visibility

In a game of “pass the quote,” I heard that my friend Stephanie Rosenblatt, from the Miami Herald, said this:

The success of the online communicating with the public, serving the public and becoming successful, will succeed or fail based wholly on how well people inside the newsroom communicate with one another (paraphrased)

Too true. The problem is that in my experience, communication in the newsroom sucks. We’re journalists, it’s our job to communicate, but we can’t do it with each other.

And the burden falls on the online departments to communicate and to be visible in everything they do, because the rest of the newsroom doesn’t really understand what it’s all about.

Just something to think about. How can online journalists make themselves a part of the newsroom society? How do you show progress and achievement? If you do not make your work visible, how will your colleagues know what is possible?