One of the most important elements of Web design is typography. It’s hard to read any long block of text off a computer screen, so the text must be made as easy to read as possible. On the other hand, you want to have a little individuality and make the text attractive as well.
My favorite way to explain the importance of typography is through a few videos I’ve found in the past (and posted here) that use typography to convey emotions.
Today, via Information Aesthetics, I found a slew of such videos.
My favorite is the Bob Dylan video. Which is yours?
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My favorite typography-based video is this one of a scene from Pulp Fiction. The type really reflects the tone of the words being said.
http://www.youtube.com/watch?v=syf8olcM0z4
Of the ones you linked to, I liked The Hush Sound and Frontier Psychiatrist videos best.
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