Thinking more about programming in journalism (not computer programming, the one we associate more with radio and television) I realized there are a few things news organizations are doing that are really similar to the concept of packaging news with an identity: blogs.

At most organizations, news blogs aren’t structured around an identity. Instead they are topical. Which could be better, in some ways, what I really hate about TV news is all the self-promoting, self-congratulatory anchors and show hosts. Sometimes, identity is a bad thing.

So I was poking around several news Web sites looking for good blogs, when I stumbled upon USA Today’s “communities.” The Community Center blog (keeping you apprised of conversations and opportunities on the site where readers are getting involved with USATODAY’s daily journalism) is a hub for the other blogs on the site, which look suspiciously like beatblogs to me.

Each blog has a designated author (or small group of authors) and appear to be updated several times a day.

But something bothers me. Which of these things is at all like the other?

• 
• 

I really like the Interactivity blog – just wish it looked as nice as some of the others.