I had a meeting recently with a PR company that I do occasional Web work for. They asked me to remove some content from their site, because they were approached by a lawyer representing several newspapers (New York Times, Wall Street Journal and Washington Post were named).
Apparently, these papers want PR companies to remove media placements from their Web sites in cases where the company had simply uploaded a PDF of the print product.
OK, yea, that’s totally not fair use. But why do you think they started doing that in the first place, rather than simply link to articles?
Oh yea…those damned paywalls.
PR companies have been doing this for years. Why do newspapers suddenly care?
Is it that more PR companies are getting their sites optimized for search engines?
Is it the $0.10 in ad revenue that the papers might be losing because someone looks at a PDF instead of going to the newspaper’s Web site?