BronxRhymes Uses Locality, Maps to Track History of Hip-Hop
Masha Ioveva and Claudia Bernett are interaction designers. They wanted to “create a game-like experience, mixing digital and physical,” while uncovering interesting places in music history. Thus began their study of hip-hop in the Bronx.
BronxRhymes Uses Locality, Maps to Track History of Hip-Hop
The creators specifically set out to create a connection between the physical, digital and mobile planes. The website features a map of the Bronx and an archive of contributed rhymes. They then put up posters near the physical locations marked on the online map, describing the location’s relevance to hip-hip history in a rhyme. The posters also challenged passersby to respond via SMS with their own rhymes about the location, the people who made it famous, or hip-hop in general.
Published: February 4, 2009
Publication: Publication: PBS MediaShift, a blog that tracks how new media — from weblogs to podcasts to citizen journalism — are changing society and culture.
Skills: Writing, Interviewing
Medium: Text