Patrick Thornton wrote about user interfaces today, and how news Web sites are so loath to move away from an interface that mimicks the print product.
The last time I visited a news Web site, I was an employee of the paper working on code changes. I’m not counting clicking through to articles, but deliberately going to the home page of a site.
So Where Do I Get News?
I get my news from a couple of sources:
- Google Reader, where I’m subscribed to over 400 blogs and news sites (including a personalized version of Google News), in addition to recieving shared content from all my friends
- Twitter, where I follow over 400 users, mostly journalists
- The AP Mobile News application on my phone. Great for the long commute to work.
Why Don’t I Go To News Sites?
Because they don’t give me what I want. Because I prefer serendipity.
I’m interested in a lot of things and a lot of places and a lot of people. There isn’t one place where I can get all the information I want. And I’m busy, I don’t have time to spend all day bouncing from site to site, hoping someone wrote or produced something I care about.
The other reason is this: A lot of people complain about the Internet being an echo chamber. To some degree, this sucks. I have to scroll through a bunch of work that is the same concept iterated over and over.
But, since I don’t visit news sites, I also don’t see the hierarchy that editors and readers have placed on certain stories. The echo chamber mitigates this problem for me, because I can gurantee that if something is important (or even important only to a certain group of people…people I chose to follow because I care about what’s important to them…) I’ll see it at least 5 times in Google Reader and another 20 on Twitter.
Is a different UI (user interface) really going to change my behavior? I’ll still have to visit multiple sites. The river of news (a la Facebook or Twitter) can get really annoying when I’m looking for something specific. For me, that only works seredipitously. And those cool mapping UI are just cluttery and hard to focus on. To be honest, if I’m looking for articles on a specific topic, I’ll just do a Google search.
Thornton is right, though: news Web sites need to stop emulating print. But they need to do it in a way that actually helps the users. We’ve learned certain behaviors when looking for content online. There are rules that we expect Web sites to follow, and when those are bent too much, we get frustrated. Not good for news sites.
So the question is, without breaking basic UI rules or being gimmicky, how should news sites be designed differently?
Edit: Check out the comments for a discussion between Aron Pilhofer and myself about user interface vs. user interaction.