with Adrian Holovaty! This is the highlight for me, since my background is more programming and I’m defenitely a huge geek. Seeing Adrian speak was the deciding factor in coming to SND.
How to take data and make it efficient in terms of how the hypertext is laid out. Example: Wikipedia = Serendipity
Journalists are essentially collectors of data.
Serendipity increases stickiness and usefulness.
It all starts with structure. Have a structured list of data (facts) like an Excel spreadsheet. Journalists take clean data and turn it into a story. Computer programs can’t read the story. News orgs have the infrastructure to collect data, edit and verify the data and get the data to people. But they don’t leverage the data!
Lesson #1 Structure your data
Everything has structure. Sports. Obits. Even photos: subject, photographer, where, when, camera, size, colors (Flickr)
After the structure, the easy part.
Lesson #2 Give your data “the treatment”
Example: crime data
Step 1: lists fields (date, time, type, address, location, arrests, case number)
Step 2: key concepts (what data is useful? date, time, type, address, location)
Step 3: make breakdowns (list all possible values for each field)
Step 4: make list pages (pages for each value in each field)
Step 5: detail pages (pages for each crime)
Things to note
– Permalinks for concepts (distinct URL) linkability/bookmarkability