Jared Novack and Mike Swartz talking about taking a print publication online.
“How to make an extra $10,000 at your first job and not get laid off 3 years later” is the title of their presentation.
First step is to establish a Web identity. Look at the flags from established, important newspapers and then check out their online representations. Ew. You already have a print identity. Use the same logo, carry your brand over isntead of creating a new one.
WEB DESIGN IS NOT PRINT DESIGN ON A COMPUTER. amen.
hierarchy content placement
teasers and reefers more important
columns and grids
ads are content too
scannability (provide a buffet of info..I’m hungry!)
large amounts of real-estate
large amounts of copy
Design it once: modular design
Online typography: Only a few typefaces to work with. Make the best of it with CSS. Check out A List Apart. Typography is what users interact with most on your Web site.
Play with letter-spacing
Play with line-height (approx 130% of font size)
Use font size for hierarchy
Flashturbation: Hell to make and update, hell to link. But, Flash can do the work for templated packages.
Blog Jammin’: Why are so many newspaper Web sites inundated with blogs? Rife with: non-information, uninteresting and mundane, not current or neglected, leftover stories. When they are extremely targeted, have organized information and are used as an easy portal to content, they can be good. Good idea: crime blog.
Podcasts: enhance content by providing a primary source, don’t just read the headlines.
Video: YOU ARE NOT TV and that’s a good thing.
Use Google Analytics. Use SEO.