David Berlow, founder of The Font Bureau, which produes typefaces for newspapers like the Chicago Tribune and Wall Street Journal.
Fonts tell about who and what you are. (smaller lighter type for younger audiences, bigger, heavier type for older)
Critical: Don’t lose touch with your audience, keep line and letter spacing under control.
Big problems: Too much whitespace (WHAT?! I don’t think I’ve seen too much whitespace on a newspaper site…)
My battery is about to die and the power cord is upstairs. More later.
Advice: the right side of the letter indicates what letter it is, so focus on that. repeat shapes throughout one typeface.