One of the most important elements of Web design is typography. It’s hard to read any long block of text off a computer screen, so the text must be made as easy to read as possible. On the other hand, you want to have a little individuality and make the text attractive as well.
My favorite way to explain the importance of typography is through a few videos I’ve found in the past (and posted here) that use typography to convey emotions.
My favorite is the Bob Dylan video. Which is yours?