Early this week I wrote about the progress of The Independent Florida Alligator as an online media site.
I left out something very important: Although our writers are not writing specifically for the Web, (and I’m not sure how this would work at other papers, are they writing two versions of the same article?) our Copy Desk Chiefs spend some time each night writing different headlines for online articles. Instead of being cute or clever, they try to get at what each article is about. And they try to apply some SEO principles. It’s very cool.
On another note, I just opened Google Reader. And oh, my god, it can count past 100. And it has a search box. I’m so happy!